marketing9017c8af

5 Tips for Building an Impressive Product Page

Mon, 30 Sep 2019 04:10:45 GMT

In the world of e-commerce, an excellent website makes or breaks your business.

One crucial part of every e-commerce business is its product page. It contains a single view of a product with complete details, pricing, and that all-important “Add to Cart” button. A perfect product page is one that is clear, convincing, and captivating.

Because happy users become loyal customers, you want your audience to have a great user experience when they land on your page. They should find it both engaging and easy to navigate. Consider these five expert tips on how to make an impressive product page:

1. Have a consistent layout

Your product page should have the same look and design as the other pages of your website. All products—bestsellers or not—should have a uniform layout. Additionally, consider creating a cohesive user experience for your customers, whether they are browsing through their laptops, tablets, or phones. Having a consistent layout across all pages and devices will make users remember your brand more effectively.

2. Make your product details brief and understandable

You may want to say a lot about a particular product, but keep in mind that a lengthy text does not always mean better. Users did not click on a product to read a novel of details. In this case, less is more. Ideally, your product page should contain a large photo of the item, a short header on top of the page, and a detailed writeup on the bottom.

If you need to put a lot of information about the item, break up your copy into smaller paragraphs. If you think that more details are necessary, try making a separate page and linking it to a “more information” tab.

Aside from making your copy short and sweet, you should also make sure that it is understandable. Write it in plain English and check for spelling or grammatical errors.

3. Highlight important details—including reviews

While a short copy is ideal, it should be accurate at the same time. Include all the essential information about your product to help your customers choose carefully. Make sure product variants, such as colours and sizes, are stated clearly and labelled appropriately.

It also helps to put consumer reviews on your product page. By doing so, your customers will know that you value their opinions and that you are transparent in your transactions.

4. Display your call-to-action buttons prominently

A product page should ultimately drive sales to your business. Help your customers complete their purchases by making your “Add to Cart” button conveniently visible. Make the button big enough so they can easily see it, but subtle enough, so they don’t feel like you’re forcing them to buy. A “Buy Now” button is also helpful because it speeds up the buying process for a customer.

5. Consider mobile optimization

Beyond having high-resolution photos of your products, your image galleries should also be responsive. Zoomable and swipeable pictures are best, so your buyers can look at the items up close even if they cannot see them in actual. Additionally, consider how your images appear in smaller screens. Because most consumers are now on their smartphones 24/7, mobile optimization is crucial for all e-commerce businesses. All photos and product information you post on your desktop site should be included in the mobile site.

In the world of e-commerce, an excellent website makes or breaks your business. Follow these tips to create product pages that give your customers a delightful experience as they browse through what your company has to offer.

If you’re looking for a digital marketing & website design agency in Quebec, get in touch with us for a free consultation.

Our Guide to a Hands-on Approach to Designing for Kids

Mon, 23 Sep 2019 09:59:25 GMT

The pinnacle of designing a successful product lies in understanding its target market - be it for adults or children. On the latter, their cognitive skills are still a work-in-progress in comparison to a well-developed mental acuity of adults. For that reason, designing for them is no child’s play as it involves highlighting clear, specific instructions that spark a kid’s imagination.

In addition to having stimulating content, designers must need to analyze their playful habits and translate them into digital insights. It also involves conducting usability tests with children as they tend to have less consistent behaviour compared to an older demographic. To that end, here is what the age difference means to your design perspective:

Age isn’t just a Number

Designing for a four-year-old and a ten-year-old varies significantly as the overall development curve is steep. This means that one year can make a world of difference in their cognitive progress, which are generally divided into the following categories:

Three to Five - With under-developed motor skills, designing for this age group requires immediate visual and audio stimulation. The content must be interactive as they don’t read or listen, but rather play with the elements happening within the screen. This is ideal for educational apps that focus on teaching kids through informational gameplay.
Six to Eight - This age group can read, though their vocabulary remains limited and straightforward. The design must include instructions that are easy to digest for smooth navigation.
Nine to Twelve - The group relatively close to the mental capacity of adults, kids that are in this age group are comfortable with technology. They can scan content fast as they know what they want to see.

Additionally, designers have more freedom to play around as they can learn how to do things in unique ways. The fast-paced world today means that they have shorter attention spans, so it’s best to stick to bite-sized information to keep your product engaging.

Children Need Instant Results

When kids interact with an interface, they tend to gravitate towards an active design that provides instant reactions in a game form. For instance, add audio and visual cues that can help explain the goal of the game and its playstyle. You can execute it by animating the instructions and the proper sequences to help the kids understand what to do.

Use Existing Mental Models to Help Kids Accomplish Tasks

While kids don’t have a fully developed cognitive capacity, most already have tacit knowledge of how the world works. This means they can relate to existing mental models, which can reduce the effort needed to help them navigate how the website or app works.

For example, using metaphors in drawing games can help kids connect individual images with specific interactions. In a colouring book, instead of having a “redo” and “undo” button, you can replace the words with an eraser to symbolize an action.

An effective design reduces the cognitive load needed to understand and interact with a particular system. Artists must have the ability to observe how each age group absorbs and reacts to your interface to achieve a transparent design for kids. To that end, a good design considers the cognitive capacity of kids to create an app or site that brings joy rather than frustration.

If you’re looking for a digital marketing & website design agency in Quebec, get in touch with us for a free consultation.

Web Design Trends to Ditch in the Next Few Years

Thu, 19 Sep 2019 05:24:37 GMT

Web design trends come and go, and they keep on changing depending on today’s needs and demands. It’s easy to see how current designs get quickly outdated and how new ones start to emerge. Some design strategies need to keep up with the demands, so they evolve and adapt. All these make the web creation and development industry an ever-changing and ever-evolving one.

Today, some website designs are commonly incorporated as the standard for many sites. However, one should be wary as they might be outdated soon. If you are a web designer or a regular website owner, take note of current web designs that might not work in the coming years.

Stock Images and Regular Photos on Websites

Let’s start with stock images and general photos readily available on websites. As these standard photos are easily accessible online, many clients download them—be they free or paid. Chances are, you’ll find clients with similar images on their websites, which might leave a bad impression.

Today’s web design calls for attractive, new, and unique photos. These photos have to be original. They ought to have high resolutions and appropriate image sizes for faster loading. All these translate into a great user experience.

At this point, start using original, high-quality photos. Avoid downloading images found online. Using morphed or doctored images won’t even work as well. It’s about time to ditch out those stock images and standard photos found online!

Flat Images and Graphics

The use of flat images and graphics seem to have been making waves at some point. However, gone are the days when these work quite effectively in creating an astounding user experience. Today, viewers are no longer impressed with flat images. In terms of graphics, they demand more for quality images and videos. They now prefer dynamic, animated, and colourful images, which are features that capture viewers’ attention.

In the next few years, we’ll see the gradual decline in the use of flat and static images. Ditch them out as early as now, and start incorporating multi-dimensional images. The web development industry now supports three dimensional (3D) images, suitable for all modern devices, from mobile phones to tablets to PCs.

Trial-and-error Web Design Strategies

When it comes to web design, there is always room for innovation. Many web designers experiment and use certain web design strategies. They incorporate these trial-and-error designs on some websites, which can either make or break a business. The impact can cost the overall success of a business, so this trend shouldn’t be supported these days.

In the next few years, you should expect many websites to go for proven strategies of web design. It’s safe to use proven and tested strategies that are verified through customer feedback and analysis of customer behaviour. Do not bank on innovation without any proven customer feedback or research.

Some web design strategies will no longer work in the next few years, and you can start ditching them out. What should be expected, then? Expect high-quality images to replace flat ones, customized content to be more sought-after than generic alternatives, and the data-driven approach to become a given. Consider all these web design strategies, and you’ll be moving in the right direction!

If you’re looking for a digital marketing & website design agency in Quebec, get in touch with us for a free consultation.

Attracting Visitors - How to Use Colour in Your Web Design

Fri, 13 Sep 2019 17:41:49 GMT

Web design is important for your business. If you really want to attract the right audience, you’ll do whatever it takes to spruce up your web design. There are plenty of ways you can do so, such as using the appropriate background and layout. You can also post the best text, images, and videos.

One way to enhance the overall look and appearance of your website is the use of colour. Colour is a crucial element in your web design. It can bring a dull and boring website to life and create a sense of order and balance. Conversely, not using the right colours can take away from your web design and ruin the overall impact of your website.

That’s why it’s best to incorporate the right colours into your web design. We bet you are aware of colour psychology and how colours can appeal to the audience. That said, here’s how to use colour in your web design to attract visitors to your website:

Colour Value in Web Design

Colour psychology plays an essential role in marketing. It involves the study of hues that affect human behaviour. It suggests that colour influences the way we perceive certain things.

A study conducted by the Institute for Color Research reveals that people make subconscious judgments about a person, place, or thing within 90 seconds of their first encounter.

That said, your web design should capture someone’s attention in a short span of time. The impact of colour choice can be instrumental to your marketing pursuits. In the end, web design can impact your overall brand recognition.

Different Color Approach

As they say, different strokes for different folks. This also applies to the colours of your web design. So when incorporating certain colours for your website, it’s essential to understand your brand and consider your target market.

Apparently, different people from different demographics are drawn to a variety of colours. Chances are an individual’s emotional response to colour depends on their age and the colour context. In some cases, the meanings of colours are based on cultural and regional interpretation.

The bottom line is, make sure that you know your target market, that they aren’t offended by your choice of colours, and that they’re drawn to the colour of your web design. Your approach to colour will determine the efficiency of your web design.

Contrast Value

Another effective way of integrating colour into your web design is by taking advantage of the value of contrast. Colour contrasting is a great way to define your website. It will help users to scan or skim your content, which in turn will make it easier and faster for them to find the information they’re looking for.

In most cases, web designers use a white page by default as the background and black for their text, because that’s the most readable colour. Also, colour contrasting is used to break up elements of a page. It will naturally draw attention to key action buttons.

Professional Web Design

For web designs, particularly for business websites, it’s best to use a professional approach. The goal is to ensure that the design of your website is pleasing to the eye. This will help users determine the purpose of the page and take the action you want them to take.

This is typically done by using white space and balancing colours on the website. The minimalist approach is being widely used these days because people are realizing that less is indeed more. Such an approach makes a website look more professional. It is what most businesses use for their web design.

If you’re looking for a website designer in Quebec , get in touch with us for a free consultation.

5 Tips for Creating a Website That Respects VIsitors

Fri, 13 Sep 2019 17:39:29 GMT

Feeling accepted is a wonderful feeling, especially when it comes from those you deem close to you. Today, acceptance takes many shapes and forms and goes beyond in-person interactions. In fact, acceptance and respect can be conveyed digitally.

In the online world, if a website makes a person feel rejected, they will leave that site and visit that of a competitor’s instead. For this reason, user experience (UX) design is vital to the success of a business.

Here are five tips to help you create a website that respects your users and delivers a great experience!

1 - Respect Their Time

An important aspect of a good website is in its efficiency. When a visitor searches for something, they expect to receive it immediately. If they have to wait over five seconds for a page to load, they will leave the site. They are busy with other tasks to complete as well, and their time is precious.

If your website leads to nowhere or jumps to multiple pages before finally reaching that article they want, you're not giving them that respect. If you waste time asking for unnecessary information, they may not see the value in your services.

2 - Do Not Assume

If someone assumes wrongly about you, you'd be unhappy. If the assumption is correct, you'd be even more miserable! What's worse is if that assumption follows up with a judgment. This is how your visitors will feel if you do so.

In the marketing world, they have been operating on the foundations of assumptions for many years. They advertise what it is to be a man, a woman, a parent, or anything else! These assumptions have been debated for many years, many considered to be harmful. If you make many assumptions on who your target audience should be, you risk losing customers.

3 - Allow Trying Again

Have you ever filled out a form when buying something online, only to have the form reload in front of you, notifying you that you made a mistake in a section or missed something? That feeling can get annoying. You shouldn't be forced to refill everything, and the same goes for your customers.

When your customer fills out a form, allow them to save their progress, and notify which area needs to be edited. This way, your customers won't feel like their time was wasted.

By providing a more effortless form-filling experience, you increase your chances of creating a brand new customer.

4 - Give Clear Instructions

If your visitors know what they're supposed to do, they will have a sense of belonging. When you make new friends in a group, one of the first things that happen is that you learn what they do and do not accept. In a sense, you learn their rules. Only after accomplishing this, you become a part of the group.

With clear instructions, your users will feel competent and confident when navigating and using your website. Instructions can be done with animated guides and walkthroughs, and even provide a copy of it to your users. If you want to take it to the next step, illustrate all your instructions whenever possible.

5 - Be Human

It is one thing to have technology and AI take care of the entire process, and another when you have an actual person guiding a user. Sometimes, customers need reassurance. A simple "Don't worry about it. We have it covered" can mean much to a worried customer. They feel more comfortable and accepted as a customer.

The best touch to any exceptional website is human contact. It can be anything from simple emails to even one-on-one voice calls. Give your customers an option to contact you or your staff. Sometimes, all that it takes is that human connection.

In the digital world, the environment is becoming more ignorant of the needs of humanity. Recognize this and make your website display an aura of acceptance. By doing this, you will attract new customers and retain loyal ones!

If you’re looking for a website designer in Quebec , get in touch with us for a free consultation.

Our Guide on How to Integrate Image SEO to Your Site

Fri, 13 Sep 2019 17:37:59 GMT

Various factors contribute to the proper search engine optimization (SEO) of a website, which is why it can be easy for businesses to overlook some smaller practices. However, every little aspect can make a difference in solidifying quality on-site SEO. This includes optimizing your images to give your site a competitive edge in search engines.

Think about it this way: research found that 80% of people find content that includes an image more attractive, while 64% are more likely to remember the material because of it. In that regard, using high-quality images and other rich media files as an integral part of your marketing strategy can no longer sit at the backburner.

In this fast-paced world, where information is nearly at everyone’s fingertips, images can play a significant role in how users experience a web page. When readers find your content engaging, Google’s algorithm will notice a difference in the behaviour metrics. For instance, crawlers analyze the number of time visitors spends on your web page versus its bounce rates. For that reason, optimizing your images and other media files is crucial.

If you want to keep up with the pace and stand out among the crowd, promoting quality video content is one way to drive more traffic to your site. To that end, here are some tried and tested tips on how to find yourself at the top pages of the search engine’s universal results.

Tip #1: Use High-Quality Images

When writing content for your website, every published work is generally backed up to inform and hook readers. The same idea applies to use images, as high-quality ones are vital for the user experience. A blurry, badly cropped, or poor quality image can immediately make your site look unprofessional and put your rankings at risk.

Tip #2: Use Relevant Images

There’s nothing more confusing than seeing an image that completely misses the mark of your content. Keep in mind that images are not meant to just reel viewers in, but rather, visual stimulation should support your site’s written content and enhance its message. For that reason, it’s crucial to ensure that every image has a clear goal and relationship to what’s on the page.

Tip #3: Add Captions

Google is comprised of a database of text, and in that sense, adding captions or photo transcriptions is one fool-proof way to optimizing your video and lifting it against other digital competitors. Not to mention, images, videos, and other rich media files can even be scripted with keywords as well for higher chances of getting ranked at search engines. To that end, substantial texts added will be automatically converted into a format that can be detected by search engines, ultimately leading to enhanced recognition.

Tip #4: Find the Right Quality-to-Size Ratio

High-quality and SEO-friendly images should meet the standard of 30 to 100KB with a resolution of 72 dpi. Photos or videos that are too low in quality will compromise the impact of your website’s content, while too large files can slow down your site’s loading page, which can negatively affect your search engine ranking.

The placement of the images or videos also matters as it should be on an appropriate page; if not, it may be flagged as an unhelpful site, which will hurt your ranking and put you on the least visited pages of Google’s search engine.

If you’re looking for a digital marketing agency in Quebec , get in touch with us for a free consultation.

Why Updating Your Website Will Help Your Business Generate Sales - What to Know

Fri, 13 Sep 2019 17:36:11 GMT

Think of your company website as your calling card. However, instead of handing out pieces of rectangular paper bearing your name and credentials, you can’t see who you are networking with. There are no opportunities to make a personal pitch or cast upon your pleasing personality.

Your domain then becomes your company’s image. You’ll be judged on how you run your website, and there’s no chance to explain yourself. What they see is what they will perceive. Who knows how many business opportunities you’ve lost just because you didn’t bother giving your site a facelift?

Regardless of your industry, having an updated website puts your organization in a positive light. Customers will engage with your product or service because they feel that you care about them and that you will deliver. Aside from that, here are other reasons why an up-to-date website can boost your credibility and profit.

It’s a mobile-driven world

Nowadays, more people spend time on smartphones rather than laptops or desktop computers. Therefore, responsive web design makes your interface flexible to any screen size. Customizing websites for mobile devices is a must to keep consumer engagement high.

They’ll leave once they see an interface that is similar to what they see on a PC. The loading time of which is way slower as well compared to a mobile-friendly website. Visit your website via a mobile browser, and if it is not optimized, it’s time to get to work. If it already is, find ways to achieve a cleaner layout.

Search engines will favour you

Some customers don’t even bother seeing page two and beyond of the search results. Outdated coding can be a factor why you are not breaching the top page despite a solid SEO strategy. Keeping your source code up to standards loads the website faster and eliminates the penalties bestowed by search engines like Google.

Weed out unnecessary HTML code, and use CSS instead to optimize your domain for all devices. That additional traffic will bump your website higher in search results.

You become an authority in your industry

There should be meat on the bone. Having an efficient web design that loads quickly is just part of the equation. Instead, you must pay equal attention to making people come back by developing interesting, relevant, and substantial content.

Make sure that you have at least one blog post a week based on trends and keywords that brought people to your website. This gives existing customers something to look forward to and new customers more points for engagement.

Refrain from using stock photos as well. It’s better to use your own images because they reflect the true image of your company. For SEO purposes, you might not be able to edit the meta descriptions of pictures sourced online.

As more people refer to your articles through page views or backlinks, your website becomes a respected source of information, and there’s no turning back from there.

The voice of your visitors do matter

An updated website can be equipped with tools that will help capture data on customer behaviour. Responses on a call-to-action button can be tracked, while conversion streams can be assessed.

This gives you a pulse on what’s working and what can be improved on. Google Analytics provides in-depth data on how visitors engage and where they come from. You can use that treasure trove of information to make improvements to your web design or formulate a better SEO initiative.

Just like a car, a website must be maintained regularly to keep it running smoothly. Putting your best foot forward in front of a global audience can accelerate your company’s drive to the top.

If you’re looking for a digital marketing & website design agency in Quebec , get in touch with us for a free consultation.

Our Tips to Designing an Accessible Website for your Business

Fri, 13 Sep 2019 17:34:16 GMT

Many businesses are eager to get a website up and running, but a site is only as good as the number of leads it will generate. What does it take for your visitors to stick around and take action? While it’s not exactly rocket science, there are fool-proof ways to make your website simple to navigate and easy on the eyes.

In that regard, implementing the following tips can help enhance your lead generation and ensure a more enjoyable user experience:

1. Include a contact number to make your site accessible

An effective website should have a design that makes transactions easy to navigate and convenient for customers. While a typical website has a page dedicated to extracting information such as contact forms, ready-made FAQS, and an e-mail section made for inquiries, adding a contact number can make a world of difference in establishing a sense of credibility to your site. Most customers are likely not to call, but having a go-to source of contact is an effective way of assuring customers that there are multiple options to reach your company.

2. Include forms on every page

A website is not meant to be a glorified brochure for your company’s products or services. Instead, it should aim to provide all the necessary information about your brand as well as have engaging content that can reel customers into exploring your site. Beyond stimulating content, every page should include contact forms to encourage customers to sign up for your services.

You can spruce it up and make the contact more visually enticing by adding quotes, arrows, or eye-catching graphics that guide customers to the form and increase the likelihood of increasing your site’s conversion rate. Another tip is to keep the form simple — if visitors aren’t asked too many questions, there is a much higher chance that they will answer.

3. Enhance your credibility by using quality images and testimonials

Customer testimonials are an essential element in any business website as it acts as unbiased comments instead of a persuasive sales pitch. This establishes trust and has the power to encourage customers to buy your products or services. To enhance the look of the testimonials, include high-quality images to create a visual cue that makes for a stronger impact to customers.

4. Use videos to instantly connect to your visitors

Adding videos, images, or graphic illustrations can transform your site competitive edge as it increases customer engagement and entertainment. Rich media files have the power to be compelling as it can evoke an emotional charge from customers, which ultimately leads to higher conversions. It can be as simple as adding an end-of-video form, an in-video call-to-action, or a pre-video email-gate. With embedded forms and built-in plugins, your website can be bustling with activity and leads in a matter of a single click!

5. Include Trust Seals

Trust seals are often presumed to be nothing but eye-candy, but when done correctly, it can build your website’s credibility and earn the trust of your prospective customers. It’s essential to have on any site as it verifies your brand’s identity and reputation. To prevent it from being nothing but visual decoration, make sure that it includes a guarantee wherein customers can verify the authenticity of the seal.

If you’re looking for a digital marketing & website design agency in Quebec , get in touch with us for a free consultation.