Our Guide on How to Integrate Image SEO to Your Site

Think about it this way: research found that 80% of people find content that includes an image more attractive, while 64% are more likely to remember the material because of it. In that regard, using high-quality images and other rich media files as an integral part of your marketing strategy can no longer sit at the backburner.

In this fast-paced world, where information is nearly at everyone’s fingertips, images can play a significant role in how users experience a web page. When readers find your content engaging, Google’s algorithm will notice a difference in the behaviour metrics. For instance, crawlers analyze the number of time visitors spends on your web page versus its bounce rates. For that reason, optimizing your images and other media files is crucial.

If you want to keep up with the pace and stand out among the crowd, promoting quality video content is one way to drive more traffic to your site. To that end, here are some tried and tested tips on how to find yourself at the top pages of the search engine’s universal results.

When writing content for your website, every published work is generally backed up to inform and hook readers. The same idea applies to use images, as high-quality ones are vital for the user experience. A blurry, badly cropped, or poor quality image can immediately make your site look unprofessional and put your rankings at risk. 

There’s nothing more confusing than seeing an image that completely misses the mark of your content. Keep in mind that images are not meant to just reel viewers in, but rather, visual stimulation should support your site’s written content and enhance its message. For that reason, it’s crucial to ensure that every image has a clear goal and relationship to what’s on the page. 

Google is comprised of a database of text, and in that sense, adding captions or photo transcriptions is one fool-proof way to optimizing your video and lifting it against other digital competitors. Not to mention, images, videos, and other rich media files can even be scripted with keywords as well for higher chances of getting ranked at search engines. To that end, substantial texts added will be automatically converted into a format that can be detected by search engines, ultimately leading to enhanced recognition. 

High-quality and SEO-friendly images should meet the standard of 30 to 100KB with a resolution of 72 dpi. Photos or videos that are too low in quality will compromise the impact of your website’s content, while too large files can slow down your site’s loading page, which can negatively affect your search engine ranking. 

The placement of the images or videos also matters as it should be on an appropriate page; if not, it may be flagged as an unhelpful site, which will hurt your ranking and put you on the least visited pages of Google’s search engine. 

If you’re looking for a digital marketing agency in Quebec, get in touch with us for a free consultation.